Interactive YouTube experience helps people find their perfect laundry scent match

Laundry detergent brand Gain has created an interactive YouTube experience that helps people find their perfect laundry scent match. Gain scent matchmaker, actress and comedian Wanda Sykes, leads participants through a unique, digital experience to find their own scent match based on their personality. “We believe the fun doesn’t have to stop when the cleaning starts,” says Hamilton Brown, P&G North American brand manager for Gain, “especially when you’re surrounded by your perfect Gain scent match.” Want to try? Here’s the link: http://www.youtube.com/Gain.